INTRODUCE YOUR BRAND

Turn your life wisdom into a source of inspiration, connection, and purpose for others.

Be a teller of your story

Your life holds an epic tale. Or several. Most are never told. This is not about polishing a résumé or listing your best moments. It is an honest account that honors your reality. We treat your memories with care, gather your intuitions and convictions, and, with you, craft an authentic story you can tell in your own voice to loved ones or professional circles.

Have a story to tell?

Our clients include:

Fathers, mothers, and elders who want to pass their love to the new generation.

Experienced leaders in succession, reinvention, or legacy building.

Emerging leaders facing a significant challenge.

People seeking clarity, inspiration, and meaning in the face of illness or other life events.

Or people gifting their family member or significant other with this legacy building experience.

Our Clients

“Most people know each other only in headlines. And when life moves on, ungathered and unshared wisdom ends with it. Your story is your most powerful tool to effect change.”

Samir Selmanovic
Co-Founder & Story Guide, Epic Ordinary

The process

We are curators in service of you as the teller of your story.

  • We listen to your life

    Guided sessions with generative questions. Optional family or colleague interviews.

  • We craft your story together

    An honest and honoring look at your life. Editing with you, not to you.

  • You embody your story

    A professionally designed memoir. Coaching to help you share your story.

You will receive

4 to 6 Story sessions

Unhurried conversation, in person or on Zoom, and optional family or colleague interviews. Coaching to help you share your story.

3,000-10,000-Word story

A potent and lasting artifact beautifully written with you, not to you. An honest and honoring account of your life in your voice.

Designed editions

1 leather‑bound edition and digital files included, additional leather copies available by request, or other agreed formats.

Optional additions

Poetry, audio recording, photos, bespoke elements, and a facilitated family ritual, reading, or event. We design what works for you.

Privacy and care

Nothing is shared without your permission. Audio and drafts are stored securely and handed off at completion.

intentional cadence

3 to 6 weeks from the first interview to the finished manuscript. Printing/shipping adds 7-14 days. Expedited delivery on request.

Unfold change in your world

Investment

Packages range from USD 4,000 to USD 16,000. Corporate engagements are available by consultation. Payment: 50% of the client fee or the full amount is due before onboarding. The remaining 50% is due upon final story approval.

Change makers fund

Five percent of every project goes to Change Makers Fund scholarships. Donors who want to propel others forward can also directly support recipients whose story would make a better world and serve the common good.

Book a discovery call

“This is not just storytelling. It is a sacred act of witnessing your life.”

Jordan Soliday
Co-Founder & Story Guide, Epic Ordinary

Case Studies

View all

  • Ridhima from MIT

    A technologist reshapes grief into a leadership story that opens doors at MIT.

    Read more

  • Martin from Volkswagen

    A precision-driven engineer learns that real leadership begins where perfection ends.

    Read more

  • Jessica from AdventHealth

    A nurse facing the end of life turns hard-won wisdom into a lasting family legacy.

    Read more

  • "My team read it and now understands what anchors our culture.”

    Founder

  • “I felt safe sharing my story. A lot of respect and patience was shown in the process. It turned out exquisitely.”

    Erica Björkebäck
    Environmental Administrator, Jönköpings Kommun

  • “I wasn’t seen as a project. I was treated as a unique individual.”

    Jacqueline Brito
    Assistant Dean, Crummer Graduate School of Business, Rollins College

  • “This moved me deeply and helped me see my history in a totally fresh light.”

    Sam Smith
    Executive Coach, This is the Changing Room

  • "We laughed, cried, and learned things we never knew about my mom.”

    Daughter of client

Meet your guides

Jordan and Samir co-founded Epic Ordinary with an unwavering belief that every person has a powerful story—if only they take time to uncover it. We are patient guides who help people reclaim their ordinary glory and pass it on.

Jordan Soliday
Co-founder & story guide

MIT xPRO instructor, former pastor, and author of the forthcoming The Urgency of Slowing. Jordan lives in Boulder, CO, and helps people cultivate a non-anxious presence to navigate uncertainty.

Samir Selmanović
Co-founder & story guide

Executive coach, author, ordained minister, and transition guide for leaders seeking deeper meaning. Samir lives in NYC and sees himself and those he works with as ordinary mystics.

ready to tell your story?

Book a discovery call